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Words of the Well…

We’ve been talking a lot about emotions and feelings here at the office, the ‘intangibles’ if you like, and how we can embed them into our projects..so we thought we’d design a word-cloud  that visually represents the words of the Well. 

Let us know what you think!

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  1. I love that you guys did this! The intangibles are so important but sometimes so ephemeral and hard to capture when everything seems to be about quantifiable proof. About two years ago I decided to try and and do the same thing (or similar). I had seen some company annual report talking about the value of tangible assets like hospitals or apartment buildings but it seemed to me that they missed the element of intangible qualities related to those assets that in my mind was what made those assets even worth it ultimately. Ie, Unless you’re talking straight up real estate, the value of a hospital isn’t really the tangible infrastructure but whether it successfully produces good health and wellbeing or not. And so, good health and wellbeing is the real asset there, not the hospital as as it was stated with no reference to good health. And so I asked my friends what they felt had been their top intangible assets from that year for them, basically that which had driven positive growth for them (regardless of whether the intangible asset itself had felt ‘good’ or ‘bad’ at the time), that which had priven itself to be of some worth to their personal growth (or any growth) but which they couldn’t “put in a bag and sell on the open market”. Aside from a few answers like children or ‘my garden’ (both of which I pointed out COULD conceivably be put in a bag and sold on the open market! They quickly started to realised what ‘intangible’ really meant) the answers people came back with were beautiful! Love, pain, hope, solitude, hopelessness, serenity, identity, freedom, escape, closure, beginning etc. I’m still working on the actual interpretation of my annual report ‘results’ but I just loved seeing that you guys are asking the exact same question that’s been on my mind as well.

    March 21, 2012

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